Insights
Harbor & Main sample data · target margin 70%
Needs your attention
Every open issue Margin can prove from your own data, ranked by impact.
Sales-weighted picture
Last 30 days of sales · theoretical costs applied to the units you actually sold.
Units sold
6,853
14 POS items
Net sales
$96,317
Last 30 days of sales
Theoretical food cost
$21,678
Units × today's recipe cost
Theoretical food cost %
23.1%
Volume-weighted
Theoretical gross profit
$72,318
Before labor and overhead
Pricing opportunities
Below-target and watch items ranked by how far they sit under target margin.
Seared scallops
5.8% under its 72% target
- Current price
- $26.00
- Suggested price
- $31.50
- Gross margin
- 66.2%
- Gain per item sold
- $5.50
Braised short rib
5.6% under its 70% target
- Current price
- $34.00
- Suggested price
- $40.50
- Gross margin
- 64.4%
- Gain per item sold
- $6.50
Seared salmon plate
1.5% under its 70% target
- Current price
- $21.00
- Suggested price
- $22.25
- Gross margin
- 68.5%
- Gain per item sold
- $1.25
Shrimp & lemon pasta
0.9% under its 70% target
- Current price
- $15.50
- Suggested price
- $16.00
- Gross margin
- 69.1%
- Gain per item sold
- $0.50
Ingredient cost trends
Recorded moves of 5% or more in the last 90 days.
Largest increases
Atlantic salmon fillet
+26.6%$62.00 → $78.50 per 5 lb · Dec 30, 1969
1 recipe · 1 menu item · $0.0346/g
Ground beef 80/20
+19.4%$48.90 → $58.40 per 10 lb · Dec 29, 1969
1 recipe · 1 menu item · $0.0129/g
Cremini mushrooms
+17.9%$28.00 → $33.00 per 10 lb · Dec 26, 1969
2 recipes · 2 menu items · $0.0073/g
Unsalted butter
+16.7%$21.00 → $24.50 per 5 lb · Dec 27, 1969
6 recipes · 6 menu items · $0.0108/g
Aged white cheddar
+15.5%$27.50 → $31.75 per 5 lb · Dec 27, 1969
1 recipe · 1 menu item · $0.014/g
Extra virgin olive oil
+15.0%$36.00 → $41.40 per 3 L · Dec 22, 1969
2 recipes · 2 menu items · $0.4081/fl oz
Largest decreases
Romaine hearts
-14.8%$16.20 → $13.80 per 12 ea · Dec 30, 1969
1 recipe · 1 menu item · $1.15/ea
Roma tomatoes
-11.8%$29.75 → $26.25 per 25 lb · Dec 30, 1969
1 recipe · 1 menu item · $0.0023/g
Yellow onions
-10.2%$24.50 → $22.00 per 50 lb · Dec 25, 1969
2 recipes · 2 menu items · $0.001/g
All-purpose flour
-5.7%$26.50 → $25.00 per 50 lb · Dec 18, 1969
2 recipes · 2 menu items · $0.0011/g
Cost exposure
Ingredients up 10% or more that are used across several active recipes or dishes.
Unsalted butter
+16.7%Used in 6 active recipes behind 6 menu items, where it makes up as much as 24% of a recipe's cost. 2 of those dishes are already below target margin.
Cream & parm pasta · Seared salmon plate · Seared scallops · Braised short rib · Mushroom toast · Chocolate torte
Mixed baby greens
+14.0%Used in 5 active recipes behind 5 menu items, where it makes up as much as 66% of a recipe's cost. 1 of those dishes is already below target margin.
Harbor cheeseburger · Seared salmon plate · Seared scallops · Crispy chicken sandwich · Simple green salad
Parmigiano Reggiano
+10.9%Used in 4 active recipes behind 4 menu items, where it makes up as much as 49% of a recipe's cost. None of those dishes are below target yet.
Little gem Caesar · Cream & parm pasta · Shrimp & lemon pasta · Mushroom toast
Russet potatoes
+11.4%Used in 3 active recipes behind 3 menu items, where it makes up as much as 77% of a recipe's cost. 1 of those dishes is already below target margin.
Hand-cut fries · Seared salmon plate · Braised short rib
Cremini mushrooms
+17.9%Used in 2 active recipes behind 2 menu items, where it makes up as much as 40% of a recipe's cost. 1 of those dishes is already below target margin.
Braised short rib · Mushroom toast
Extra virgin olive oil
+15.0%Used in 2 active recipes behind 2 menu items, where it makes up as much as 22% of a recipe's cost. None of those dishes are below target yet.
Shrimp & lemon pasta · Simple green salad
Fryer oil
+13.4%Used in 2 active recipes behind 2 menu items, where it makes up as much as 23% of a recipe's cost. None of those dishes are below target yet.
Hand-cut fries · Crispy chicken sandwich
Menu profitability
By gross margin per item sold, before labor and overhead.
Strongest margins
- 95.5%Healthy
Hand-cut fries
$7.00 price · $0.32 cost · 4.5% food cost
- 88.4%Healthy
Simple green salad
$8.00 price · $0.93 cost · 11.6% food cost
- 85.1%Healthy
Crispy chicken sandwich
$14.00 price · $2.08 cost · 14.9% food cost
- 85.1%Healthy
Cream & parm pasta
$17.00 price · $2.53 cost · 14.9% food cost
- 83.8%Healthy
Little gem Caesar
$13.00 price · $2.10 cost · 16.2% food cost
Weakest margins
- 64.4%Below target
Braised short rib
$34.00 price · $12.10 cost · 35.6% food cost
- 66.2%Below target
Seared scallops
$26.00 price · $8.80 cost · 33.8% food cost
- 68.5%Watch
Seared salmon plate
$21.00 price · $6.61 cost · 31.5% food cost
- 69.1%Watch
Shrimp & lemon pasta
$15.50 price · $4.79 cost · 30.9% food cost
- 73.5%Healthy
Harbor cheeseburger
$15.00 price · $3.98 cost · 26.5% food cost
Closest to slipping under target (within 5 points)
Data quality & setup gaps
Each gap makes Margin's numbers less accurate until it is fixed.
High-volume margin risks
Weak margins on the dishes that leave the pass most often.
- Shrimp & lemon pasta
678 units sold at 69.1% gross margin — closing the target gap is worth about $339.00 over this period at the same volume.
Menu engineering
Popularity against contribution per sale.
Sells well · strong contribution
Protect these. Guard their recipe cost and keep them visible on the menu.
- Crispy chicken sandwich753 × $11.71
- Cream & parm pasta493 × $14.34
Sells well · weak contribution
Highest-leverage fixes — small per-plate gains repeat across a lot of covers.
- Harbor cheeseburger1,081 × $10.91
- Hand-cut fries1,242 × $6.58
- Shrimp & lemon pasta678 × $10.64
- Little gem Caesar608 × $10.67
Sells little · strong contribution
Worth more attention: good money per plate, but few people order them.
- Braised short rib280 × $21.33
- Seared salmon plate419 × $13.88
- Mushroom toast338 × $11.29
- Seared scallops222 × $16.70
Sells little · weak contribution
Candidates for repricing, rework, or removal.
- Chocolate torte247 × $8.86
- Simple green salad183 × $6.95
Items are split at the median of your own menu for this period: units sold sets the popularity axis, contribution per sale sets the profitability axis. Items exactly on the median count as high.