Margin.Harbor & Main
Start free

Insights

Harbor & Main sample data · target margin 70%

Needs your attention

Every open issue Margin can prove from your own data, ranked by impact.

Sales-weighted picture

Last 30 days of sales · theoretical costs applied to the units you actually sold.

Units sold

6,853

14 POS items

Net sales

$96,317

Last 30 days of sales

Theoretical food cost

$21,678

Units × today's recipe cost

Theoretical food cost %

23.1%

Volume-weighted

Theoretical gross profit

$72,318

Before labor and overhead

Pricing opportunities

Below-target and watch items ranked by how far they sit under target margin.

Repricing all 4 items to the suggested prices would add $13.75 of gross profit per item sold. Weighted by the units you actually sold in last 30 days of sales, that is about $3,903.75 of gross profit over that period — a scenario at unchanged demand, not a forecast.

Ingredient cost trends

Recorded moves of 5% or more in the last 90 days.

Cost exposure

Ingredients up 10% or more that are used across several active recipes or dishes.

Unsalted butter

+16.7%

Used in 6 active recipes behind 6 menu items, where it makes up as much as 24% of a recipe's cost. 2 of those dishes are already below target margin.

Cream & parm pasta · Seared salmon plate · Seared scallops · Braised short rib · Mushroom toast · Chocolate torte

Mixed baby greens

+14.0%

Used in 5 active recipes behind 5 menu items, where it makes up as much as 66% of a recipe's cost. 1 of those dishes is already below target margin.

Harbor cheeseburger · Seared salmon plate · Seared scallops · Crispy chicken sandwich · Simple green salad

Parmigiano Reggiano

+10.9%

Used in 4 active recipes behind 4 menu items, where it makes up as much as 49% of a recipe's cost. None of those dishes are below target yet.

Little gem Caesar · Cream & parm pasta · Shrimp & lemon pasta · Mushroom toast

Russet potatoes

+11.4%

Used in 3 active recipes behind 3 menu items, where it makes up as much as 77% of a recipe's cost. 1 of those dishes is already below target margin.

Hand-cut fries · Seared salmon plate · Braised short rib

Cremini mushrooms

+17.9%

Used in 2 active recipes behind 2 menu items, where it makes up as much as 40% of a recipe's cost. 1 of those dishes is already below target margin.

Braised short rib · Mushroom toast

Extra virgin olive oil

+15.0%

Used in 2 active recipes behind 2 menu items, where it makes up as much as 22% of a recipe's cost. None of those dishes are below target yet.

Shrimp & lemon pasta · Simple green salad

Fryer oil

+13.4%

Used in 2 active recipes behind 2 menu items, where it makes up as much as 23% of a recipe's cost. None of those dishes are below target yet.

Hand-cut fries · Crispy chicken sandwich

Menu profitability

By gross margin per item sold, before labor and overhead.

Data quality & setup gaps

Each gap makes Margin's numbers less accurate until it is fixed.

High-volume margin risks

Weak margins on the dishes that leave the pass most often.

  • Shrimp & lemon pasta

    678 units sold at 69.1% gross margin — closing the target gap is worth about $339.00 over this period at the same volume.

Menu engineering

Popularity against contribution per sale.

Sells well · strong contribution

Protect these. Guard their recipe cost and keep them visible on the menu.

  • Crispy chicken sandwich753 × $11.71
  • Cream & parm pasta493 × $14.34

Sells well · weak contribution

Highest-leverage fixes — small per-plate gains repeat across a lot of covers.

  • Harbor cheeseburger1,081 × $10.91
  • Hand-cut fries1,242 × $6.58
  • Shrimp & lemon pasta678 × $10.64
  • Little gem Caesar608 × $10.67

Sells little · strong contribution

Worth more attention: good money per plate, but few people order them.

  • Braised short rib280 × $21.33
  • Seared salmon plate419 × $13.88
  • Mushroom toast338 × $11.29
  • Seared scallops222 × $16.70

Sells little · weak contribution

Candidates for repricing, rework, or removal.

  • Chocolate torte247 × $8.86
  • Simple green salad183 × $6.95

Items are split at the median of your own menu for this period: units sold sets the popularity axis, contribution per sale sets the profitability axis. Items exactly on the median count as high.